The kiwifruit, often shortened to kiwi in some parts of the world, is the edible berry of a cultivar group of the woody vine Actinidia deliciosa. The Actinidia is native to North East Asia, particularly South China.
The most common cultivars of kiwifruit are oval, about the size of a large hen's egg (5–8 cm). It has a fibrous, dull brown-green skin and bright green or golden flesh with rows of tiny, black, edible seeds. The fruit has a soft texture and a unique flavour, and today is a commercial crop in several countries, mainly in New Zealand, Italy and China.
Also known as the Chinese gooseberry, the fruit was renamed for export marketing reasons in the 1950s by New Zealand exporters to kiwifruit. This latter name comes from the kiwi — the flightless bird and New Zealand's national symbol, and also a colloquial name for the New Zealand people.
Most New Zealand kiwifruits are now marketed under the brand-label Zespri which is trademarket by a marketing company domiciled in New Zealand, ZESPRI international. The branding move also served to distinguish New Zealand kiwifruit from fruit produced by other countries who could cash on the "kiwi" name, as it was not trademarked.
The most common cultivars of kiwifruit are oval, about the size of a large hen's egg (5–8 cm). It has a fibrous, dull brown-green skin and bright green or golden flesh with rows of tiny, black, edible seeds. The fruit has a soft texture and a unique flavour, and today is a commercial crop in several countries, mainly in New Zealand, Italy and China.
Also known as the Chinese gooseberry, the fruit was renamed for export marketing reasons in the 1950s by New Zealand exporters to kiwifruit. This latter name comes from the kiwi — the flightless bird and New Zealand's national symbol, and also a colloquial name for the New Zealand people.
Most New Zealand kiwifruits are now marketed under the brand-label Zespri which is trademarket by a marketing company domiciled in New Zealand, ZESPRI international. The branding move also served to distinguish New Zealand kiwifruit from fruit produced by other countries who could cash on the "kiwi" name, as it was not trademarked.
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